On May 28, 2025, Honor unexpectedly announced its entry into the robotics industry at the 400 series launch event. Among the research and development achievements demonstrated by Honor CEO Li Jian, a robot achieved a running speed of 4 m/s, breaking the industry record and marking Honor as the second trillion-dollar company after Tesla to enter the robotics sector.
Five-Year, $10 Billion Investment Focused on AI and Robotics Technology
As early as the 2025 Mobile World Congress, Honor unveiled its "Alpha Strategy," planning to invest $10 billion over the next five years to prioritize AI and robotics technology, aiming to build a global AI terminal ecosystem. This breakthrough in robotics represents a key step in the implementation of this strategy.
Early Establishment of Terminal Companies to Strengthen Industry Foundation
According to business registration information, Honor has already secured its position through terminal companies: In December 2023, it established Guiyang Xingyao Terminal Company (registered capital of 2 million yuan, business scope including smart robot sales), and in April 2024, it established Harbin Xingyao Terminal Company (same registered capital, covering smart robots, wearable devices, and other fields), laying the groundwork for hardware commercialization.
As a consumer electronics giant venturing into robotics, Honor's experience in AI algorithms and supply chain integration may accelerate the deployment of humanoid robots in service and industrial scenarios. As tech giants continue to ramp up their investments, the robotics sector is transitioning from technical validation to large-scale application.