On June 12th, Great Wall Motors held the "First Hundred Person in Car Technology Sharing Conference for Great Wall Motors Coffee OS 3 Smart Space", which was held simultaneously in four major cities: Beijing, Shanghai, Guangzhou, and Baoding.
Wu Huixiao, Vice President of Intelligent Technology at Great Wall Motors, showcases the technology and functions of Coffee OS 3 to the audience through technical explanations and in car demonstrations. He claims to have multiple "world first" technologies in visual, auditory, and interactive aspects, achieving a comprehensive advancement in the cabin experience.
Wei Jianjun, Chairman of Great Wall Motors, also visited the live broadcast platform and responded for the first time to the reason for the intelligent naming of Great Wall Coffee. He pointed out that Great Wall Coffee has international attributes and is aimed at global users. Coffee represents people's daily interaction. The concept of Great Wall Intelligent Cockpit is interaction and a more open ecology, and he said that the intelligent cockpit has more imagination space than intelligent driving.
Advanced Coffee OS
Coffee OS 3 is the third-generation smart space system independently developed by Great Wall Motors, with the product concept of "AI Smart Space". Through AI empowerment, it meets the personalized needs of all users in the car.
Wu Huixiao said, "After 612 days of project approval and the efforts of a team of 2146 people, we have finally brought the new generation of Great Wall Motors' 'Five Good' smart space system - Coffee OS 3.". These five virtues refer to being good-looking, useful, fun, pleasant to listen to, and clever.
Specifically, in terms of aesthetic design, the Coffee OS 3 combines traditional Chinese colors with modern fashion elements. The Great Wall even customizes Chinese fonts - the Great Wall in bold, with 1821 redrawn icons. Combined with the desktop background designed with the Qilian Mountains as the main visual element, the overall style is more youthful and modern. In addition, Coffee OS 3 has designed over 50 micro motion icons, allowing users to more intuitively see changes in vehicle status and functionality when performing related operations.
In order to improve the experience of Coffee OS 3, its hardware has been comprehensively upgraded, with a 2.1 times increase in CPU computing power and a 2.8 times increase in GPU computing power. It is worth mentioning that Coffee OS 3 has also been awarded the industry's first "Intelligent Cockpit Smooth Performance Certification Certificate" based on multi screen interaction by the Theil Certification Center, and has been rated as "meeting the excellent level requirements of the implementation plan for intelligent cockpit smooth performance certification".
In terms of functionality, Coffee OS 3 supports highly customizable features such as desktop cards and DOCK bars, combined with a rich app ecosystem, to meet the entertainment needs of different users. On the mobile internet, the Coffee OS 3 is equipped with Coffee Link, which can cover the vast majority of domestic mobile phone brands on the market.
At the same time, in order to make the cabin space more interesting, Great Wall has made many innovations in human-computer interaction. It is reported that Coffee OS 3 is equipped with the world's first spatial perception gesture interaction technology based on IR infrared sensors, Coffee Air Touch. Users sitting in the car can complete a series of air separation operations through gestures such as pinching, dragging, and gripping. In addition, Coffee OS 3 also has multi screen sharing and multi screen transfer functions.
In terms of in car acoustics, the Coffee OS 3 is equipped with the world's first stereo dynamic to panoramic sound technology. Through AI sound separation algorithm, ordinary stereo music that originally lacked directional sense is divided into multi-channel tracks and remixed according to the characteristics of sound elements. Then, it is replayed through speakers distributed throughout the cabin, extending the narrow sound motion trajectory that was originally limited by dual channels to the entire cabin space.
Regarding this, Wu Huixiao said, "This algorithm is' pure natural, zero addition '. In the past, 3D sound field conversion algorithms created an atmosphere by adding reverberation and special effects, while Coffee OS 3 only did sound element splitting and space allocation, without adding sound elements. It is faithful to the original author's intention.".
It is worth noting that in terms of voice interaction, Coffee OS 3 has also undergone a comprehensive reform, supporting the function of "unlimited speaking" commands. In addition, Coffee OS 3 has introduced the AI large model Coffee GPT, which further enhances the interaction ability.
Great Wall accelerates intelligence
In 2020, Great Wall Motors launched its coffee intelligent technology brand, proposing the value proposition of "injecting life into technology". With the R&D concept of "integration of three intelligences", it redefined the three core elements of "interaction", "AI", and "ecology", and created a user centered and growing mobile intelligent space.
Afterwards, the coffee intelligence underwent multiple upgrades. Last year, in order to further enhance the level of intelligence, Great Wall Motors established a technology center AI Lab to build a technical communication bridge for coffee intelligence from the research and development end to the entire vehicle end, thereby providing comprehensive intelligent solutions for products.
Under the empowerment of coffee intelligent technology, Great Wall Motors has derived intelligent products in a comprehensive range, such as Coffee OS, Coffee Pilot, Coffee AI Cloud, and Coffee EEA, becoming the digital engine driving Great Wall Motors' transformation.
In recent years, Great Wall has continuously increased its R&D investment, with R&D expenditure reaching 11.034 billion yuan in 2023, accounting for 6.37% of its revenue; There are over 24000 R&D personnel, accounting for 29.3% of the total number.
In addition to emphasizing the key core technologies of intelligence and the independent controllability of the supply chain, Great Wall Motors has also made many efforts in building an intelligent industrial chain. In addition to high-tech enterprises focusing on intelligence such as MiMo Zhixing, Norbo Technology, and Mande Electronics, Great Wall has also increased its layout in core technology areas such as chips and operating systems.
Faced with the current market competition situation, Great Wall has already understood the importance of intelligence. Under the trend of corporate giants entering live streaming rooms one after another, Wei Jianjun personally took the lead in marketing.
This is not the first time that Wei Jianjun participated in the live broadcast of Coffee OS 3. On April 15th of this year, he also launched a one hour long NOA test of Great Wall Motors in Baoding, Hebei Province, without high-precision maps. The latest generation intelligent driving system of Great Wall Motors, Coffee Pilot Ultra (referred to as CP Ultra), was also officially unveiled.
In order to accelerate the implementation of the above related technologies, Great Wall Motors will focus on the heavyweight model of the Blue Mountain Intelligent Driving Edition in the coming period. At this year's Beijing Auto Show, the Wei brand Blue Mountain Intelligent Driving Edition made its debut, and it was not easy to break through in the hands of competitors such as the Ideal L8 and Wenjie M7.
The Coffee OS 3 and Coffee Pilot Ultra are the core weapons prepared by Great Wall for this car, which will jointly assist in the intelligent advancement of the Blue Mountain Intelligent Driving Edition.
The battle in the intelligent electric vehicle market is becoming increasingly fierce, and Great Wall's intelligent transformation is accelerating forward.