Fierce competition in China's robotics market continues. Just recently, Universal Robots, a global cobot manufacturer, announced that it has established production capacity in China and launched two new cobot products specifically for the Chinese market, the UR7e and UR12e, which are produced in China.
Commenting on this important strategic decision, Kim Povlsen, President of Universal Robots, said: "The strategic decision to establish Universal Robots' first overseas production capacity in China is a testament to the importance of China in the global industrial sector. By bringing some of our manufacturing, including our supply chain, to China, we look forward to establishing deeper cooperation with the Chinese market and achieving a win-win situation. "Our local presence will enable our customers in China to access our latest, high-quality, globally recognized cobot platform at a more competitive price, while UR will continue to meet the growing demand for automation in the Chinese market with faster supply cycles."
China is the world's largest market for industrial robots, and it is also the world's largest market for collaborative robots. According to the data, since its establishment, Universal Robots has sold more than 90,000 collaborative robots worldwide.
"Universal Robots has always been driven by quality and safety, and our robots have both strong muscles and smart brains. According to our insight, customers in the Chinese market value cost-effective products. Therefore, we want to be more competitive in cost and price. According to Stacey Moser, Global Chief Commercial Officer of Universal Robots, Universal Robots has also gained valuable experience through its practice in the Chinese market and applied it to a wider range of fields to provide better solutions to the company's global customers, "Our investment in the Chinese market is a strategic decision. Through our experience here, we have been able to strengthen ourselves and build a more robust network around the world to better serve our customers around the world. "
According to reports, the UR7e and UR12e are new models based on Universal Robots' best-selling e series, which has been deployed in China for more than a decade. The specifications of the two new models have been carefully designed to meet the needs of China's automotive, electronics, metalworking and other industries.
The UR7e has a payload of 7.5 kg and a working range of up to 850 mm, while the UR12e has a payload of 12.5 kg and a working range of 1300 mm. Both products are currently only available in China and are sold alongside the rest of Universal Robots' product range. All Universal Robots, including the UR7e and UR12e, will be offered with software options including PolyScope 5 and PolyScope X, the company's next-generation interface designed to foster innovation and support the integration of artificial intelligence like Universal Robots' AI Accelerator.
In addition to the two new cobots, Universal Robots has also launched UR Care, which aims to help customers in China maintain the uptime of their equipment through preventative services delivered on-site and predictive services delivered remotely. In the context of the rapid integration of China's manufacturing industry into the global market, UR Care can also provide a strong global and local service network to provide comprehensive support for Chinese customers in various related business activities at home and abroad.
"With the addition of two new products, our product portfolio has been further strengthened and improved, offering a comprehensive product line from the high-payload next-generation cobots UR20 and UR30 to the UR7e and UR12e with higher quality-to-price ratios. We are confident that we will further increase our market share through localized product enhancements, including hardware, software, services, UR+ ecosystem and many ecosystem partners. "