In 2024, people's attention to generative artificial intelligence continues to rise, which also brings hope for other types of artificial intelligence. About 50% of the companies represented by the respondents reported their practices in artificial intelligence over the past six years. In this latest survey, the global adoption rate reached 72% this year.
The adoption of artificial intelligence has surged
A survey conducted in 2023 showed that no region had an artificial intelligence usage rate of 66%, but this year, over two-thirds of respondents in almost all regions reported that their businesses use artificial intelligence.
In terms of observing the number of organizations adopting specific types of technologies, the professional services industry performs outstandingly, as the total number of enterprises adopting a certain technology has the highest relative growth rate.
Generative artificial intelligence applications are the most common
The survey shows that the adoption of generative artificial intelligence is the most common among its most significant contributions. In the current period, the majority of respondents confirm that both their organization and themselves are using generative artificial intelligence.
The survey shows that the proportion of respondents who self evaluate has increased to 65%, indicating that their organization is currently regularly using GenAI in at least one business function, a significant increase from one-third of the same period last year.
Currently, organizations using general artificial intelligence generally have two functions: marketing and sales, and product and service development. These are two functions identified in early research, indicating that the adoption of general artificial intelligence has the greatest value in functions such as IT.
Overall, the marketing and sales industry has seen the highest increase in adoption rates since 2023, with adoption rates more than doubling. Despite involving a range of features, only two use cases were mentioned by 15% or more of the respondents, both within the scope of marketing and sales.
The rapid growth of artificial intelligence applications
In all regions, the 2024 State of Generative Artificial Intelligence survey found an increase in the use of generative artificial intelligence in the Asia Pacific and Greater China regions. In addition, compared to middle-level managers, top executives have a greater increase in the use of artificial intelligence in the workplace or personal issues.
Respondents from the energy and materials industry, as well as the professional services industry, indicated that the growth in the use of general artificial intelligence was the most significant. The latest survey focuses on the budget allocation of general artificial intelligence in different industries.
According to the response, major enterprises have invested over 5% of their digital budgets in so-called generative artificial intelligence and non generative analytical artificial intelligence solutions in various fields.
However, respondents from large industries often indicate that their companies invest 20% more in analytical artificial intelligence than general artificial intelligence. On the other hand, a considerable number of respondents (67%) believe that artificial intelligence is an investment, and their companies will invest more funds in the next three years.