On July 2, 2025, Amazon announced at the Delivering the Future conference in Tokyo that the number of robots deployed in its global logistics network had officially exceeded one million, and that the simultaneous launch of its generative AI model, DeepFleet, would reconfigure the boundaries of robotic logistics efficiency.This milestone marks a new phase in Amazon's strategic transformation from "e-commerce giant" to "the world's largest mobile robotics manufacturer".

Since launching its automation strategy in 2012, Amazon has deployed a complete system of fixed-station robots and autonomous navigation and handling robots in more than 300 operations centers around the world.The latest arrival of the one millionth robot in an operation center in Japan has joined the intelligent network covering the world, undertaking core tasks such as parcel sorting and inventory management.Nashville center in the United States, for example, the robot has realized nearly 95% of the parcels of automatic sorting, the average daily handling capacity of hundreds of thousands of pieces.
In order to crack the bottleneck of robot collaboration efficiency, Amazon launched the "intelligent traffic management system" called DeepFleet.The model is based on massive inventory movement data, built by Amazon SageMaker, can optimize the robot path planning, reduce 10% of the fleet travel time, and synchronize the realization of the commodity storage location to the consumer side of the front.It is worth noting that DeepFleet has continuous learning capabilities, its algorithms will evolve with the data iteration, to promote the storage model to "closer to the customer" direction of innovation.
In the technology iteration, Amazon synchronizes the human-machine collaboration paradigm upgrade.Since 2019, the company has trained more than 700,000 employees in robotics skills, and demand for reliability maintenance and engineering positions in next-generation operations centers has surged 30% due to the introduction of automation technology.This model of "machines replacing repetitive labor and humans focusing on high-value work" is reshaping the employment structure of the logistics industry.
Despite facing supply chain challenges such as delayed delivery of third-party chips and climbing up the slope of mass production of self-developed Trainium second-generation chips, Amazon is still planning to invest more than $100 billion in AI and robotics research and development in 2025.With DeepFleet's addition of 20 same-day delivery areas in Europe, and the scaled application of innovative equipment such as Vulcan haptic robots and Proteus fully-automated mobile robots, the tech giant is redefining the limits of efficiency in global logistics with the twin engines of "millions of robots + AI".
