Elon Musk liked, 100 million people watched, and the domestic "Transformers" robot that can automatically transform became popular.
When it comes to robots, you may think of the somersault robot dogs at Boston Dynamics, the "Optimus Prime" Optimus launched by Elon Musk, or the Figure in BMW's workshop, these robots for TO B industry-level applications. But this time, the protagonist of the global heated discussion is a small consumer-level robot independently developed by our China.
Recently, the "Megatron" Transformers toy robot launched by the domestic consumer robot manufacturer "robosen Robot" has become popular - a video of the product's automatic transformation was reposted by Tesla CEO Elon Musk on the X platform (formerly Twitter) and called "It's awesome!".
Musk then spoke and sighed:"Robots gonna be so crazy in the future!"
(Lexon Megatron was reposted by Musk|Source: Elon Musk Twitter)
The tweet instantly exploded in the tech world, with views soaring to nearly 100 million within 48 hours. And the toy robot, which cost a whopping $1,700, was also sold out.
(Source: "Robosen Robot" product official website)
This hot spot can't help but make people wonder what kind of product is this? The price is expensive, and it can also be a hot seller. According to the official website of Lesen Robot, the product is equipped with 36 servo motors, up to 118 chips, built-in six-axis IMU (inertial detection unit, commonly known as gyroscope), can be fully automatic deformation, and the human form can also walk on two feet. It is understood that the relevant technologies in the field of such robots have never been applied in the toy industry before.
At the same time, this product is also the world's first robot to realize the automatic transformation of tank/humanoid dual form, which is officially authorized by Transformers IP. In the 40 years since its inception, "Transformers" has been the world's most prestigious robot character IP, and the 7-part live-action film series derived from it is one of the highest-grossing sci-fi series in world film history. In China, Universal Studios' "Megatron" is even more "top Internet celebrity". Now, this paper man IP has turned from a Chinese company into a reality.
(Source: "Robosen Robot" product official website)
In fact, the rise of China's robotics industry is not accidental.
Authoritative data shows that the scale of China's robot industry will exceed 20 billion US dollars in 2023, accounting for 60% of the global market. GMI, a world-renowned market consulting company, predicts that in the next 10 years, the robot market will rise at a compound annual growth rate of 16.6%, and the total scale is expected to exceed 200 billion US dollars in 2034, covering industry, services, medical and other fields.
What's even more exaggerated is that last year, Ark Invest, a top investment institution on Wall Street, boldly predicted that the revenue potential of the global robot industry may be as high as 24 trillion US dollars.
In the past two years, robots have become more and more favored by capital, with the outbreak and breakthrough of AI technologies such as intelligent large models, robots are considered to be the best carrier for the implementation of the above technologies. Musk, the world's richest man, launched the "Optimus Prime" robot in 2022, and although the mass production plan has been repeatedly postponed, the goal is to the commanding heights of this trillion-dollar market.
As the top of the pyramid of intelligent R&D and high-end manufacturing industry composite track, the development of the robot industry has not only promoted the progress of AI algorithms and chips, but also led to the upgrading of the whole industry chain in related fields such as materials, batteries, and sensors.
In the face of such a huge future market, a fierce competition is being staged between countless Chinese and American technology companies. In the past, the United States occupied a first-mover advantage in the field of robotics with the accumulation of AI, chip and battery technology, and gave birth to famous companies such as Nvidia and Tesla. On the other hand, in China, the problem of dependence on imports for high-end chips and precision sensors still exists, and there was even a popular joke in the early years: the United States is an innovator, China is a "copier", and domestic substitution has a long way to go.
But in recent years, this statement is being rewritten: according to the International Federation of Robotics (IFR) research data, China has become the world's largest industrial robot market for eight consecutive years, and 52% of the industrial robots installed in the world are in China.
From Roborock, which has the world's largest market share, to DJI, a drone brand that is unbeatable, to innovative companies like Lesen that use IP as the carrier to realize the implementation of technology······ China's robot companies are relying on the two-wheel drive of technological innovation and brand building, gradually getting rid of the "foundry" label, and becoming a new benchmark on the way to the international market.
(Optimus Prime|Source: "Robosen Robot" product official website)
Speaking of Lesen, this is not the first time that TA has gone abroad. In 2021, the hit work "Lexon Optimus Prime", which has been developed for 13 years, was the first to detonate in overseas markets with the exclusive black technology of automatic transformation, and was sold out as soon as it was listed, and the unit price of the original price of 999 US dollars was once speculated to 6000 US dollars, which was praised by foreign media as "an epoch-making product that brought "Transformers" from the screen to reality".
(Luxen Bass Lightyear "Toy Story" version|Source: "Robosen Robot" product official website)
Not long ago, Luxon officially announced that it would join hands with Disney to turn the character "Buzz Lightyear" in the world's first 3D animated movie "Toy Story" into reality, not only the new research and development of the ultra-mini servo motor to realize the movement of the character's eyeballs and lips, but also access to AI technology to allow Buzz Lightyear to achieve OTA online upgrade, which can provide users with interesting and interesting external fresh information, so that the character seems to really come to life and has a lifelike "vitality".
(Robosen Lightyear "Toy Story" Edition|Source: "Robosen Robot" product official website)
In the past two years, AI technology is transforming multiple industries at an unprecedented rate, and the toy industry is no exception. In the consumer market, toys have become a new application field for the exploration and commercialization of AI technology due to their emotional attributes and cultural influence, and their industry is also ushering in unprecedented changes.
Looking back on the history of intelligent consumer goods, from mobile phones to automobiles, from TVs to watches and glasses, intelligence is gradually penetrating the main consumption tracks. However, the toy industry has not been able to complete the intelligent upgrade due to its traditional manufacturing genes and technical bottlenecks.
As a rookie in the industry, Lesen will AI, machinery, electronics, computers, chips, software, and polymer materials and other obscure technologies, integrated in a people-friendly and explosive product form, with a new way to achieve a dimensionality reduction blow to the traditional toy industry, this model provides a reference path for the entire toy industry, and is also a microcosm of the empowerment of the traditional toy industry by a higher dimensional cross-field and cross-industry technology.
Musk's repost this time not only allowed Lesen's influence at the level of the brand's overseas to achieve "corner overtaking", but also helped it leave a "playable" Chinese business card on the world business map.