Over the years, under the long-term influence of "lawn culture", the maintenance of private yards has long become a rigid need in the daily life of European and American families. According to Grand View Research, the global lawn mower market size was $30.4 billion in 2021, of which 70% originated in household scenarios. According to Huajing Industry Research, the global lawn mower market is expected to reach $44.1 billion by 2027.
However, in the lawn mower market, the penetration rate of intelligent lawn mower robots is less than 10%, and manual walk-behind lawn mowers and traditional buried lawn mowers are still the yard care tools of most European and American families. With the continuous improvement of artificial intelligence, positioning navigation and drive technologies, the overall demand for intelligent lawn mower robots is further expanding.
In this courtyard intelligent competition, the high-end smart home appliance brand MOVA is one of the cutting-edge forces. Since its establishment, MOVA has accumulated rich resources and advantages in the fields of core technology research and development, product innovation and design, especially in the core technologies such as high-speed digital motors and intelligent algorithms. As a new business category of MOVA, lawn mower robot has gone through long-term independent research and development in the early stage, and has launched two products, MOVA 1000 and MOVA 600, both of which adopt industry-leading technical routes and solutions, and continue to make efforts to the European and American markets.
"For users, they care more about the value brought by technology or products, and are willing to pay for useful and easy-to-use technological innovation and product innovation." Qin Ling, CTO of MOVA's lawn mower robot business, said. In his view, although MOVA is a new entrant in the lawn mower robot market, its innovative technology path and product experience are the core values pursued by consumers.
It is understood that Qinling High School graduated from the experimental class of Haimen Middle School, a century-old famous school in Jiangsu, and in 2003-2004, he won the first prize of the National Mathematics League for two consecutive years, and was laughingly called "the little prince of mathematics" by his classmates. In 2004, Qin Ling gave up the admission quota of Peking University, and was admitted to Nanjing University with the competition, and joined Nokia as a R&D engineer after graduation.
Since entering the field of lawn mower robots in 2021 and leading the team to develop lawn mower robot products, Qinling has been facing different innovation opportunities and challenges. However, the talent of mathematics made Qin Ling quickly adapt to the transformation from R&D worker to business manager.
Qin Ling said, "From the perspective of R&D work, mathematics is the foundation of software algorithm research and development, which gives me an advantage in terms of professional ability. Thanks to the mathematical thinking habits cultivated since childhood and the rigorous thinking ability formed, Qinling can consider problems more rigorously in business and think about solutions from multiple dimensions.
Although MOVA is a new entrant in the lawn mower robot industry, in Qinling's view, MOVA still has many opportunities to accelerate overtaking in many aspects such as market share, technical route, and product capabilities. "In the future, MOVA lawn mower robot will continue to cultivate from four aspects to maintain its rapid development and market competitiveness." He spoke. First, adhere to R&D-driven and master core technologies; the second is continuous product capability innovation; The third is to build a mature and stable world-class supply chain to ensure product quality and delivery capabilities; Fourth, the construction of global sales channels, the establishment of a diversified sales network, and the grasp of new platforms and new opportunities.
In the future, MOVA lawn mower robot will continue to start from the needs of users, consider integrating a variety of technical routes to meet user needs, and continue to improve user experience. "We will also develop more solutions to achieve cost reduction and full price segment coverage, provide more users with the next generation of lawn mowing robots, and provide intelligent life services." Qin Ling said.