On June 11th, 2024, WWDC was held at 1am, and the highly anticipated Apple AI solution was finally unveiled: Apple announced the launch of its personal intelligence system, Apple Intelligence, for iPhones, iPads, and Macs. Interestingly, the acronym is also "AI.".
It is reported that Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and Mac Sequoia, fully utilizing the understanding and creative ability of Apple chips for language and images. It can perform various cross app operations, while combining personal scenarios to simplify and accelerate daily task processes for users.
Apple stated that whether it's organizing classroom notes, checking blog posts for fluency, or ensuring proper email writing, the built-in Writing Tools can help users increase their confidence in textual expression. The rewriting tool of Apple Intelligence allows users to choose different versions and adjust the style of writing according to the audience and manuscript requirements.
In addition, with the assistance of Apple Intelligence, searching for photos and videos has become more convenient. Users can directly use everyday language to search for specific photos, such as "Maya wearing a tie dyed shirt while skateboarding" or "Katie with stickers on her face". Being able to search for specific scenarios in video clips also makes the current video search function particularly useful, allowing users to directly jump to relevant clips in the video.
The heavily criticized Apple voice service Siri will also become more intelligent. With the help of Apple Intelligence, the integration of Siri and system experience has become more seamless. A deeper level of language comprehension ability allows Siri to perform more naturally, fit the scene better, and meet the personal needs of users, while also simplifying and accelerating daily task processes. It can understand the fragmented expressions of users and also use contextual scenarios for continuous requests.
Apple also stated that it is integrating ChatGPT into the operating experience of iOS 18, iPadOS 18, and macOS Sequoia, allowing users to directly use ChatGPT's special features, including its ability to understand images and documents, saving users the hassle of switching back and forth between different tools.
Apple emphasizes that corresponding privacy protection measures have also been deployed for users using ChatGPT, and the user's IP address will be hidden, and requests will not be saved in OpenAI records.
It is worth noting that Apple Intelligence will only support iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac devices equipped with M1 or subsequent chips, and Siri and device language must be set to English (US).
Original title: Apple AI "Crossover": Launching Apple Intelligence